Cola-flavored wine for the younger audience. It's come to this?
a French producer is introducing cola-flavored wine.Don't judge.
Hausmann Famille, a branch of the firm Châteaux en Bordeaux, has introduced Rouge Sucette, a red wine doused with cola flavor targeted for a younger audience.
In France, sad to say wine drinking has plummeted in recent years, particularly among the young, who are more attracted to beer and spirits. ...
Rouge Sucette — “Red Lollipop” — is cheaper than wine. A bottle will cost just under $4 in France and will be sold primarily in hypermarchés (huge supermarkets). How many Red Lollipop drinkers will graduate to something more sophisticated is not yet known.