Sometimes, they even like them when the women star in them - without romance! - and without wearing nailpolish that signals what their boyfriends can do!
And sometimes people who aren't female like to watch them, even if they aren't forced by girls. I hear you can't do 150 million with a single gender audience. That might be true of 600 million, too (even if the timespans for the figures are different).
Actually, the reality is, you can do almost $150 mill opening weekend with one gender - if that gender is female. See, e.g., Twilight. It's only when you cater to men that you have trouble reaching that figure on one gender alone. But far be it from the article to mention that.
no subject
Date: 2012-05-05 01:48 pm (UTC)Sometimes they even WRITE THEM.
Asshole.
no subject
Date: 2012-05-05 01:53 pm (UTC)Bleargh.
no subject
Date: 2012-05-05 03:06 pm (UTC)no subject
Date: 2012-05-05 03:58 pm (UTC)