Actually, the reality is, you can do almost $150 mill opening weekend with one gender - if that gender is female. See, e.g., Twilight. It's only when you cater to men that you have trouble reaching that figure on one gender alone. But far be it from the article to mention that.
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giandujakiss's journal
no subject
Date: 2012-05-05 03:58 pm (UTC)