You know what this means, don't you?

[giandujakiss]

‘Hunger Games’ Ticket Sales Set Record

“The Hunger Games” hit the box-office bull’s-eye over the weekend, taking in a record $155 million in North America and setting up what promises to be one of the biggest film franchises of this decade.

Backed by a meticulously executed marketing campaign from Lionsgate, “The Hunger Games” was a gigantic No. 1 and set multiple sales records, including the strongest opening weekend total for a spring release, not accounting for inflation.

A much bigger part for Mystique in the next X-Men movie.

Comments

[kore]

I WISH

Backed by a meticulously executed marketing campaign from Lionsgate, “The Hunger Games” was a gigantic No. 1

I....don't get some of these reviews. Isn't there like a built-in audience of 24M people who have read the books? I mean, obviously, they're not all going to see the movie, but that's a helluva lot of potential tickets. (They also make it sound like John Carter failed because of the trailer, which, I don't think so. I never saw the trailer, and it sounded stupid anyway.)

[giandujakiss]

I can believe the marketing contributed to the opening numbers which are apparently quite extraordinary. I've been reading articles about the the box office performance, and all of them talk about Lionsgate's really savvy marketing campaign - it would be surprising if it didn't have an effect.

[meri]

I really, really hope that's true. A LOT.