'Bridesmaids' Effect: Why Female Comedies Are Making Comeback
Why did no one ever think to do this before?
The R-rated Bridesmaids crossed $100 million in just 23 days with the kind of crass but "rings true" humor that established the careers of guys like the Weitz brothers (American Pie), the Farrelly brothers (There's Something About Mary), Todd Phillips (The Hangover) and, of course, the godfather of the sweet-and-sour comedy, Apatow himself.Yes - now that Bridesmaids is a hit, we can show women! Doing things! Women riding horses? Amazing. Women in space? Never you say. Time-shifting gals? You can't be serious.
If the Bridesmaids Effect really takes hold, imagine the possibilities. There's the comedy about the bachelorette party gone horribly wrong. There's the nightmare honeymoon from the woman's perspective. The Bridesmaids Effect allows entire genres to be reimagined. Chicks on horses. Women in space. Time-shifting gals.
...In an effort to ride the Bridesmaids mo', over here at Friendly Films we started thinking about one of our projects in development. Why couldn't the protagonist and friends be women?
Why did no one ever think to do this before?
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Date: 2011-06-20 10:29 pm (UTC)But yes! GURLZ! DOING THINGS! ON THEIR OWN! It's so bizarrely revolutionary!
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Date: 2011-06-21 08:43 am (UTC)+1 for your use of the National Velvet clip